#ThePowerofGifting Campaign

The #PowerOfGifting campaign

By Lora GENE and Give Your Best

"When you realise the power of gifting, you give your best”


Give Your Best is joining forces with sustainable designer Lora GENE to prove that fashion brands have major role to play in changing popular false narratives while directly improving women’s lives

regardless of their status and purchasing power. 

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The joint  #PowerOfGifting campaign focuses on the work we do at Give Your Best to empower women who are refugees, seeking asylum, or who have no recourse to public funds, providing them with choice and giving them the autonomy, agency and dignity they deserve.


Lora GENE, a brand outspoken on issues related to the female experience - such as the treatment of garment workers and the importance of size inclusivity, will be raising awareness of our work and offering an incentive to anyone who gifts clothes to the women in our community.


Lora Gene will kindly offer 20% discount on any item in the Lora GENE collection and a complementary Lora Gene Beauty gift box. The discount code will be made available in the final stage of our clothes gifting submission form.

If you have gifted your pre-loved clothes through us recently and would like to receive Lora GENE's discount code, simply request it by emailing Give@giveyourbest.uk with the subject line ‘Lora Gene’.


The campaign will run alongside a Lora GENE styled photoshoot of our very own community member, mother of four and refugee, the beautiful Kemi Ogunlana

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