Fanfare Label Founder on Why GYB is the Perfect Women’s Day Partner

In celebration of our partnership with Fanfare Label—the London-based brand championing genuine circular solutions—we sat down with founder Esther Knight to talk about all things fashion. Namely, how she believes clothing can be a force for change, what her brand stands for, and why partnering with Give Your Best for International Women’s Day just makes perfect sense.

How does Fanfare Label approach ethical fashion as a force for change?

At Fanfare Label, we believe fashion should be more than just clothing—it should be a movement for change. Our mission is to revolutionise the industry by promoting circular fashion, ethical production, and sustainability, proving that style and responsibility can go hand in hand. Through initiatives like GYB, we are not only reducing waste but also creating meaningful social impact. This is a fantastic opportunity to share our story, amplify the conversation, and inspire collective action.

What motivates Fanfare Label’s purpose?

Fanfare Label was founded on the belief that the fashion industry must evolve. With years of experience in the sector, we saw firsthand the damage caused by overproduction, exploitative labour, and disposable fashion culture. In response, Fanfare was created as a solution-driven brand that challenges these norms. Our commitment to circular fashion ensures that every garment is designed for longevity, repair, and recycling, breaking the cycle of waste that defines fast fashion. Ethical production is at the core of our model, ensuring that every person involved in the process is treated with dignity and paid fairly.

Tell us about your commitment to creating positive social impact.

Sustainability isn't just about materials—it’s about people. At Fanfare, we strive to empower communities through meaningful partnerships, like our collaboration with GYB. By working together, we can ensure that fashion is not only responsible but also transformative. Through initiatives like this, we extend our impact beyond the fashion industry, providing resources, opportunities, and support to those who need it most. Every donation and partnership helps create a ripple effect, demonstrating that ethical fashion is about both the environment and human well-being.

Why did you choose to partner with Give Your Best this International Women’s Day? 

We’re proud to be working with Give Your Best this International Women’s Day because the Give Your Best cause is incredibly important — giving dignity to women through the choice of clothing and providing a community that’s empowering and full of opportunity. Together we are championing the way forward for a fairer fashion industry. 

What does circular fashion mean to you?

Circular fashion is at the heart of our business model, offering a tangible solution to the waste crisis. By repurposing, repairing, and recycling materials, we reduce landfill waste while creating high-quality, timeless designs. But our commitment goes further—we believe circular fashion should also create positive change for people. Through our collaborations, we ensure that our impact extends beyond sustainability to social good, proving that ethical fashion can uplift communities while preserving the planet.

Why are mindful clothing donations a vital part of fashion’s social impact?

Donated clothing is more than fabric—it’s a vehicle for change. It can restore confidence, dignity, and opportunity to women in need. By ensuring that garments reach those who need them most, we help break down barriers and provide practical support for individuals rebuilding their lives. Ethical fashion must go beyond reducing waste; it must uplift communities, create pathways for empowerment, and provide resources for long-term success.

How can brands drive social and environmental change?

Fashion brands have a crucial role to play in accelerating action toward sustainability and gender equality. It’s no longer enough to simply reduce environmental impact—brands must actively contribute to a fairer, more inclusive world. Partnerships like ours are essential to driving real change, demonstrating that collaboration can amplify efforts and create lasting, meaningful impact. By working together, brands, consumers, and organisations can push the industry toward greater ethics, inclusion, and responsibility.

How can the fashion industry change for the better? 

The future of fashion depends on collective action. We call on industry leaders, brands, and consumers to rethink fashion as a force for both social and environmental good. By embracing circular models, ethical production, and greater collaboration, we can transform the industry into one that is not just sustainable but also inclusive and empowering. Now is the time to act—together, we can create a fashion industry that prioritises people and the planet.

Sidorela, Kemi and Basma are refugee women in the Give Your Best community, they’re all wearing Fanfare Label jeans. Check out Give Your Best’s Instagram to hear more about heir stories.